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Strategic Partnerships and New Channel Development

Strategies to optimize alliances, revenue and branding.

New and synergistic opportunities driving growth today and tomorrow.

A four-step process designed to do the right things for the right reasons at the right time.

We aggressively pursue the discovery of key strategic partnerships with an eye on efficient development of new channels of sustainable revenues. From game-changing big things, to small things that aggregate incremental gains to breakthroughs fueling continued growth.

The Holland Four-Phase Approach to New Channel Development

> Diagnose

To uncover new opportunities, we start with a comprehensive analysis of your current business and partnerships, looking deep inside to deal structures, terms and integrations.  We’ll evaluate potential new partnerships and compare channel expansion options in adjacent verticals or entirely new ones.

> Execute

With diagnostics and analysis completed, we define strategy, formulate positioning, plan the attack and begin reaching out to key strategic partners.  Start to finish, conception to execution, we manage it all: contract negotiations, finalizing terms, working with the on-boarding teams, whatever it takes to get the new partnership or channel launched.

> Refine

Ongoing monitoring of each new partner’s performance from the initial launch is only the beginning.  From there it’s fine-tuning and optimization, moving forward purposefully to ensure the partnership or channel is successful and on-plan.

> Grow

Building on success as new channel performance is monitored, and leveraging ongoing best practices seeking continued improvement of existing channels and watchful for emerging opportunities to launch new ones.

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